Translation:

O Globo: Business, etc., Flávia Oliveira

Globo cookies, from the kanga to the feet

Bali Blue will put Globo Cookies on the feet of cariocas. The image that decorates the packaging and kangas of the brand will now be printed on rubber flip flops (image). It’s the next step in the broadening the beach fashion mix. The first run, of eight thousand pairs, arrives in stores for Christmas. But the idea is to produce 20 thousand pairs this summer, with an investment of R$200 thousand (US$90 thousand). In addition to Globo, prints of the sidewalk of Copacabana and of the Senhor do Bonfim bracelets are planned. The intention is to sell kits, with discounts of 20% off the price of the individual pieces. Production will be filled by Braziliano Praia, a Minas firm focused on export. “Braziliano wanted to enter into the domestic market, and we were looking for a supplier with flexible scale. The flip flops will have both brands,” says Eden Dias, partner at Bali Blue.